my name is paul.
Freelance, Portland, 2017-Present: I live in Portland, but routinely work for clients up and down the west coast. I do not charge for traveling or boarding for larger projects.
And no projects are too small, I can write a 30-second radio script in just a few hours, one that is, I promise, way better than anything you will hear on the local stations. And I can produce it for you, no problem.
Need just a few headlines? Give me three hours and I'll give you a bunch of keepers, I'm a headline machine.
Need some editing, or cleaning up? That's easy. I'm good, fast and cheap!
Columbia Sportswear: 2014-2016: I wrote emails, banners, social, website content, product descriptions and product videos for Columbia Sportswear, Mountain Hardwear, SOREL and Montrail.
Columbia Sportswear is an e-commerce machine, tracking absolutely everything. I knew exactly how much money my emails made and how many people deleted it without even opening it. All of that stuff. As a creative group, we watched and reacted to product inventories on a global level and we tracked and reacted to weather systems on a national level, we loved the heat, the rain and the snow!
We all worked closely with art directors, buyers, product designers and engineers to create compelling, product stories across all brands, week in and week out, per a year-long schedule created annually within our department.
I also attended many seminars and watched countless focus groups, all geared around UX and SEO. I am an expert at crafting SEO copy and thoroughly understand how most people click around the internet while shopping.
Freelance, Portland, 2013: Highlights include an award-winning print campaign for Park City Mountain Resorts, and a radio campaign for Salt Lake City Tourism.
Razorfish, Portland, 2006-2012: Here I worked with some of the best planners, strategists, coders, developers and UX professionals on the west coast.
I wrote banners, websites, social and new content for Nike, Adidas, Levi's, Bing, MSN, Windows 7 and 8, Explorer 8, Xbox, Zune [what?] AT&T, Miller/Coors, Best Buy, Geek Squad, Expedia, PG&E, Travel New Zealand, Holland America and Match.com.
Freelance, San Francisco, 2004-2006: As a team, my partner and I did award-winning TV, print, outdoor and radio for agencies across three, western states. Our clients were Jelly Belly jellybeans, Freightliner, and the State of Nevada.
Y&R, Detroit, 2001-2004: Here I wrote national TV, print, outdoor and online advertising for the Ford Motor Company, including a Super Bowl spot.
San Francisco, 1999-2001: I moved to San Francisco during the .com boom and freelanced at all sorts of shops, including long stints at Lowe, Grey, and what was to become Razorfish. I wrote for Sun Microsystems, Doctors Without Borders, Eddie Bauer, Columbia Sportswear, adidas and countless .coms.
Wieden + Kennedy, 1995-1998: My second job in advertising, the best people in the world, it's here where I learned how to write copy.
BA from the University of Oregon, double majoring in Journalism and in Fine Art.
Phi Eta Sigma, National Honor Society.
Miller – Coors
Park City Mountain Resorts
Salt Lake City Tourism
Travel New Zealand
Countless .coms in SF
Renner’s “5-star dive bar” in Portland